5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After) — Digital Surface
If you ignore the development of a positive and engaging brand personality, the results can be scary. Here are some branding pitfalls to avoid all the year.
6 Ways to Boost Facebook Engagement for Free — Digital Surface
Whether your budget is limited or you’re new to social media marketing, here are 6 easy and FREE ways to start improving your Facebook Page’s engagement.
How Social Media Changed the Way We Think About Event Marketing — Digital Surface
As a whole, social media is an undeniably effective marketing tool. But how has social media changed the way we think about event marketing in particular?
How to Conquer Social Media | Small Business Marketing Ebook
Whether you’re a large enterprise or a small family business, you can put the power of social media to work for you.
6 Companies That Are Killing It On Instagram — Digital Surface
If you want to take your Instagram account to the next level, take a page from these six brands that are absolutely killing it on the network.
Do Viral Social Media Campaigns Actually Accomplish Anything?
Based on these three examples, it’s safe to say that viral social media campaigns are a legitimate source of fundraising for certain causes.
A Newbie Guide to Using Google Analytics to Track Social Media Marketing — Digital Surface
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection.
Personalized Marketing: The Line Between Cool and Creepy — Digital Surface
As businesses and marketing agencies, how do we draw the line between personalization and marketing that is just plain creepy?
4 Surprising Industries that Use Gamification (Is it Right for Your Business?)
It’s only a matter of time before gamification as a marketing strategy becomes an industry norm.
Marketing Lessons We Can All Learn From Movember [Infographic] — Digital Surface
The Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.