Use Social Media as a Customer Service Platform This Holiday Season — Digital Surface
Regardless of your current social media strategy, there’s no questioning that monitoring conversations around your brand is essential.
How One Man Used Twitter to Become a New York Times Best Seller
Shea Serrano was a blogger with a funny take on pop culture. With social media marketing, he took his book all the way to the Best Seller list.
What Hotjar Taught Us About Links and CTAs on Your Website — Digital Surface
Are the elements on your website doing their job? Hotjar highlights website issues that are affecting your UX and, therefore, your overall influence online.
Start Thinking Local When it Comes to Your SEO Strategy
Local SEO is a newer and lesser-known aspect of digital marketing, but this certainly doesn’t diminish its importance.
3 Brands That are Bringing Content Marketing to Their Packaging — Digital Surface
Content marketing doesn’t have to be limited to your website – you can bring it into the physical realm using these creative packaging promotions.
Become an Analytics Expert Easily with Facebook Insights — Digital Surface
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
Snapchat: A Recruitment Tool for Millennial Employees — Digital Surface
If your company is looking for fresh, young talent, then you can likely make Snapchat work for you.
It’s About Time: Brands Finally Using Female Athlete Sponsorships — Digital Surface
Female athlete sponsorships used to be few and far between, but that’s always been both a ethical and business mistake. Thankfully, that’s changing.
In The Spirit: The Best Holiday Advertising of 2015 — Digital Surface
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Understanding the Advertising Guidelines for 5 of the Top Social Networks — Digital Surface
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.