UX is not UI: The Differences And Why They Matter — Digital Surface
User interface (UI) design is only one element of user experience (UX), though the two are commonly misconceived as the same thing.
Typography 101: The Basics [SlideShare] — Digital Surface
Use this helpful SlideShare to educate yourself on the basics of type and give you some insight into the intricate world of typography.
Google AdWords: An Overview of Reporting Tools — Digital Surface
Once you’ve mastered the basics of AdWords, it’s important to explore the plethora of additional resources that Google offers.
UX is Not User Engagement — Digital Surface
User experience is often conflated with user engagement. Here we examine the subtle differences between the two concepts.
B2B & B2C Marketing: How Do The Strategies Differ? — Digital Surface
When creating and modifying your marketing strategy, it’s important to consider who the end users of your products and services are.
9 SEO Tips for Optimizing Your Blog Posts — Digital Surface
Starting a business blog is the first step toward success. But If you’re not sure how to optimize your blog posts for SEO, you’ll want to read this post!
4 Tips For Drafting a Successful Video Marketing Strategy — Digital Surface
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies.
What’s Trending Now: 3 Marketing Takeaways From Mary Meeker’s 2015 Internet Trends Report — Digital Surface
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
3 Marketing Activities You Can Automate Today — Digital Surface
‘Should we or should we not automate?’ It’s a question that many organizations across the board are asking.
3 Ways to Unite Your In-Store & Ecommerce User Experiences [INFOGRAPHIC] — Digital Surface
Part of this ecommerce evolution is expected to include further integration with the shopping experience consumers have in retail stores.