Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads — Digital Surface
If you use your networks properly, you can and will convert these followers into qualified leads for future marketing efforts.
Inbound Marketing 101: Becoming Magnetic to Today’s Consumers — Digital Surface
Social media, blogs, user-friendly websites, and content marketing all encompass the inbound methodology, encouraging engagement and adding value.
The Beauty of Inbound: Relevancy — Digital Surface
Your company’s content needs to be not just informational, but relevant to your consumer base.
Don’t Be Fooled by Vanity Metrics — Digital Surface
Vanity metrics such as traffic do not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with.
The Dos and Don’ts of Email Marketing [Infographic] — Digital Surface
You know that email marketing has an important place in your digital marketing strategy, but are your campaigns as effective as they could be?
Support Your Content Creation with the Right Distribution Strategy — Digital Surface
Don’t let your hard work go to waste! Use these tips to help support your content with the right distribution strategy.
The History and Influence of the Hashtag [Infographic] — Digital Surface
The pound sign was first created as an abbreviation for the Latin phrase libra pondo, or “pound weight.” Today, it’s known as the “hashtag.”
Hashtagging Across Social Networks: What to Know Before You Tweet, Post, or Share — Digital Surface
From simple keywords to multi-word phrases, your hashtag options are essentially limitless. But do you know how to use them effectively?
Is a Mobile Site Worth It? — Digital Surface
Mobile or responsive: What’s the better approach for appealing to your mobile audience?
CAN-SPAM 101: Your Guide to (Much) More Than Compliance — Digital Surface
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.