DIGITAL MARKETING

Here are 9 credible resources from around the web to help marketers understand the Internet of Things (IoT) and the impact it can have on their day-to-day.

Most marketers wait until new platforms are oversaturated to jump in. To “market in the year you live in” is to utilize available tools right now!

By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.

We took some valuable inbound marketing tips and applied them to probable predicaments you’ll find yourself or your business in this holiday season.

Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.

Email continues to be a thriving, vital aspect of digital marketing. Just getting started with email marketing? Consider your options first!

Visual marketing will continue to dominate throughout 2016 and beyond. If these statistics don’t persuade you to create visual content, nothing will.

Brands are forced to contend with a rapidly changing new media landscape, but some old-school contexts remain important in conjunction with those changes.

We created five marketing-themed Valentine’s Day cards for you to share with your favorite business and marketing friends and followers. Enjoy!

With video shopping ads, Google wants users who watch YouTube product review videos to be able to purchase what they’re interested in from the video itself.