DIGITAL MARKETING

CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.

These examples show how one of the toughest and most expensive industries out there is making digital marketing work for them.

Looking to unleash your inner artist? Here are a handful of visual marketing tools we’ve come across that can turn anyone into a designer.

Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.

Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies.

When creating and modifying your marketing strategy, it’s important to consider who the end users of your products and services are.

If you ignore the development of a positive and engaging brand personality, the results can be scary. Here are some branding pitfalls to avoid all the year.

Here are 9 credible resources from around the web to help marketers understand the Internet of Things (IoT) and the impact it can have on their day-to-day.

The Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.

It’s only a matter of time before gamification as a marketing strategy becomes an industry norm.