DIGITAL MARKETING

In Part II of What is a KPI, learn the why with five reasons you should be measuring KPIs.

If you’re not familiar with the term, KPI stands for key performance indicator. In the first installment the three-part series, learn what a KPI is.

In the midst of the USA potentially making history, here is the best of the best in marketing surrounding the 2014 FIFA World Cup.

Whenever I speak with potential or current clients, they always seem to over-analyze things. Let’s touch on the power of simplicity and how it will make your life easier as a marketer.

Here’s everything you need to know about Google’s newest property, Google My Business.

Your traffic has doubled, tripled, or even quadrupled! But why aren’t the new visitors filling out contact forms, downloading demos or purchasing products?

Just like you shouldn’t eat junk food for breakfast, you don’t want to feed your potential leads information they have no use for.

Email marketing is one of the most direct forms of communication with your customers. Check out this infographic that has 7 insightful email marketing stats

With our modern digital means, traditional limitations to market research have been dissolved. Use these 8 tips to get a grip on your online market research.

Spotify has managed to do what others failed at: to bring advertisement to online streaming. Here are the latest developments in Spotify’s ad options for brands.