December 2016 Roundup: 16 Notable Digital Marketing Stats
Many social media platforms expanded their app capabilities and their audience, some of which happened within the past two months — like Facebook’s release of Live Map, Instagram’s adoption of live video, and Pinterest’s introduction of a “Tried It” button. Of course, social media’s role in the 2016 U.S. Presidential election had a large influence on the growth in users on each platform .
Mobile marketing has been a talked about topic recently, and statistics show that this year 70% of mobile users checked their smartphone before making an in-store purchase and 65% checked at the moment of purchasing.
Check out the Following Infographic for More Digital Marketing Stats and News from the past Month — Including a Bonus Section of Important News from the Whole Year!
And don’t forget to check back at the end of each month for our next roundup!
