PPC

Here’s everything you need to know to effectively set up your first AdWords campaign.

Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords.

Once you’ve mastered the basics of AdWords, it’s important to explore the plethora of additional resources that Google offers.

Business owners and marketers alike want to see how their marketing dollars are being put to work, and AdWords reports provide plenty of ways to do so.

Paid ads aren’t a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here’s a how-to for beginners.