DIGITAL MARKETING

Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.

These examples show how one of the toughest and most expensive industries out there is making digital marketing work for them.

Looking to unleash your inner artist? Here are a handful of visual marketing tools we’ve come across that can turn anyone into a designer.

Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.

Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies.

When creating and modifying your marketing strategy, it’s important to consider who the end users of your products and services are.

The Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.

It’s only a matter of time before gamification as a marketing strategy becomes an industry norm.

As businesses and marketing agencies, how do we draw the line between personalization and marketing that is just plain creepy?

If you ignore the development of a positive and engaging brand personality, the results can be scary. Here are some branding pitfalls to avoid all the year.