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2025 Social Media Image Size Cheat Sheet

Social media platforms are always being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all. We understand you’re busy; you can’t spend all your time sweeping the Internet for information that’s bound to change again tomorrow.

However, high-quality and creative imagery is imperative to social media marketing success, so it’s important to know the proper dimensions for each network you use.

Download our free eBook here to learn how to win over your audience on social media.

That’s why we decided to gather the information for you and keep it in one continuously updated place for your convenience. We also sprinkled in some social media image best practices. Pretty handy, huh?

We thought so, too.

Social Networks

For easy access to the information you’re looking for, click on one of the following to jump to that section:

Facebook Image Sizes

Featuring high-quality imagery on Facebook shows your audience that your business is legitimate, reputable, and pays attention to the details (no matter how small).

Facebook wants to provide a positive user experience on their platform—that’s why getting your image sizes just right will help your brand stand out and look its best in the Feed.

Facebook Profile and Cover Photo Dimensions

Most businesses use this space for their logo rather than a person’s photo. However, if your business is run by you and only you, using a photo of yourself might not be a bad idea. The best size for your Facebook profile photo is 200 x 200px—and remember, it’ll display as a circle on your page.

As for your cover photo, you’ll want to use this space to expand on your brand messaging or promote a new product, service, or event. What you decide to do with this space is vital to the success of your page because it will be the first thing a visitor sees when clicking through.

Facebook states that your cover photo will be left aligned with a 16:9 aspect ratio. Through our experience however, we found that your Facebook cover photo should be 850 x 315px (170:63 aspect ratio) to make the best first impression. Seriously, we tested it. This is the exact image size that doesn’t need adjusting after uploading to Facebook, which makes it easier to plan your design!

Facebook Shared Image (Timeline & News Feed) Dimensions

These images appear both on your timeline and in most of your followers’ News Feeds. With the decline of Facebook’s organic reach, try asking your fans to like or share your photos to gain visibility without a significant financial investment. Or consider paying a small fee to boost your posts to ensure that your audience sees it in their Feed.

We found that a Facebook shared image size of 1200 x 630px works best!

Facebook Shared Link Photo Dimensions

If you’re sharing a link to your business’ Facebook Page, there are a few more elements to consider and formats to choose from. When you paste a link into your status, depending on the size of the images on the web page, you’ll be prompted to include a carousel of up to 10 images. You also have the option of sharing the link without using the image—which can come in handy if you’d rather upload a new image to share with the link instead.

However, the most effective method to ensure your image is exactly right when sharing a URL, is by using the Open Graph meta-tag.

The recommended size for Facebook shared link images is 1200 x 630px, and that will get you the best display every time!

Pro Tip: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions to a minimum.

Facebook Stories

And right at the top of the newsfeed sits your Facebook Stories. These updates stick around for only 24 hours and won’t be shared to your timeline or the main news feed. You can create your stories on the fly, but wouldn’t it be so much easier if you had the image or video (accurately sized of course) ready to go live? We think so, too.

Over 500 million people regularly use stories, so to make sure yours always looks its best, your photo or video should be 1080 x 1920px.

All Facebook Image Dimensions

Instagram Image Sizes

Instagram is all about visuals, which should make the importance of high-quality images blatantly obvious for this social network.

Instagram Profile Photo Size

As with some other platforms, the profile photo is a circle that shows up next to all of your posts and at the top left of your profile page. For businesses, it’s a great idea to use your logo here so all of your photos are associated with your brand.

Instagram stores all profile photos at 320 x 320px, so we highly recommend uploading an image that size or larger!

Now when you go to post on Instagram, you have a few more options available to you than in the past.

The recommended size for your Instagram photo is 1080 x 1080px. This size will ensure your post looks good in the Feed, as well as on your profile grid.

However, square photos are no longer the be-all end-all on this platform (though when you look at the grid view of your profile page, they will show as square). You have the ability to upload portrait- and landscape-oriented photos and videos, as well as a carousel of up to 20 photos per post.

And the platform only continues to become more flexible with its posts; though a 1.91:1 aspect ratio is recommended for landscape photos, Instagram will allow you to go as far as a 16:9 ratio if necessary.

Just remember, to keep images looking sharp across all devices with high-resolution displays, Instagram strives to upload your images at the best quality resolution it can (up to a 1080-pixel width). So, if you upload an image with a resolution lower than 320px, Instagram will enlarge it to 320px. Similarly, if your image has a resolution higher than 1080px, Instagram will size it down to 1080px.

Pro Tip: Instagram is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, etc.

Instagram Stories

Instagram stories are an excellent way to engage with your audience, offering features like polls, interactive countdowns, and Q&As. The ideal image size for an Instagram story is 1080 x 1920px—these dimensions will ensure that your story takes up the whole screen providing a clean, aesthetically pleasing experience for your followers. Keep in mind, Instagram won’t resize story images, so the closest you can get to that size (or an aspect ratio of 9:16), the better.

All Instagram Image Dimensions

X (Twitter) Image Sizes

Known for its real-time social buzz, X (formerly known as Twitter) is also an extremely popular customer service and experience tool for businesses.

X (Twitter) Profile and Cover Photo Dimensions

Your profile photo will be visible of course on your profile, in your timeline, as well as when your brand name is searched on X. Most businesses use their profile photo as a place for their logo because it is seen practically everywhere: when you Post, when others Repost your Post, when their Repost gets Reposted, and so on.

The recommended dimensions for your X profile photo are 400 x 400px.

Your cover photo, however, is only seen when a user clicks to your profile—but that doesn’t mean it’s not important! It’s a large photo across the top of your profile, so you want it to be high-quality and represent your brand.

It’s recommended that you upload your X cover photo at 1500 x 500 pixels, but because the cover photo is responsive, yours may end up looking larger or smaller depending on the size of your browser or screen.

To be safe, we suggest keeping all important content and design elements of your cover photo within the safe zone.

And when you’re creating your cover photo, don’t forget to account for your profile photo in the bottom left corner!

Pro Tip: Cover photos are a great place to describe what your brand does, display a new product, or use as free advertising space.

X (Twitter) Timeline Photo Size

While X has a limit of 280 characters (for now…), X Premium subscribers can post up to 25,000 characters. But don’t worry, you can always use visuals to assist in representing your brand and enhancing your shared content.

Attaching a photo to your Post used to take away 23 characters (because it needed the URL to link to the photo), but now, links and media attachments (e.g. photos, GIFs, videos, and polls) are no longer counted in the Post character limit.

And it’s a good thing too because Posts with images are over a third more likely to be Reposted than those with only text.

You can include up to four images per post. In-stream photos are displayed at 600 x 335px and can be clicked on to expand up to 1600 x 900px.

All X (Twitter) Image Dimensions

X Pro (TweetDeck) Image Sizes

TweetDeck is now X Pro, which is included as a feature in the upper tiers of a (paid) X Premium account. To get access to X Pro, users must upgrade to either an X Premium account, which costs $84 annually, or an X Premium+ account, which costs $229 annually.

You still can’t make separate images for X (Twitter) and X Pro since X Pro is not a separate social network, so everything you post on one site will show up on the other (there’s no way around it).

However, you still want to take into consideration the way that your X images appear on X Pro because the dimensions do vary in size a bit.

Pro Tip: Some of your header image design will be covered by your profile photo and bio in X Pro. So if you have important text or imagery that you’d prefer be seen at all times, be careful about centering those elements.

PLEASE NOTE: Any images you upload to X will appear on X Pro, so you cannot have two different image sizes. However, be sure to keep the below dimensions in mind when creating X images to ensure that they render well across both platforms.

Google Business Profile Image Sizes

Engage with your customers and keep a fresh presence on Google with eye-catching imagery that will help you stand out in both the search results and on Maps.

Google Business Profile Logo and Cover Photo Dimensions

Consistency is key with Google Business Profile (GBP), formerly Google My Business (GMB)—ensuring that your brand is easily recognizable right from the search results page.

With a strong GBP profile photo that represents your company (most commonly, it will be your logo!) and a cover photo to show some personality, you’ll make a great first impression when your business is searched for.

Google recommends that your GBP profile photo should be 720 x 720px and your GBP cover photo should be 1024 x 576px.

Pro Tip: Your cover photo is shown when a user is searching in Google Maps. Within your GBP account, you can choose what image you would prefer to display here, however keep in mind, it does not guarantee that it’ll be the first image to populate for your business.

Google Business Profile Posts Dimensions

GBP posts allow you to push events, updates, blog posts, offers and company news directly to the Google search results page.  Posts offer a unique and visual way to attract the interest of people searching for your brand. These posts only stay active for a week, so be sure to update them frequently.

You can start posting from directly within the Google Business Profile interface. Be sure to use captivating images and attention-grabbing headlines to stand out. Your Google post size should be 1200 x 900px or an aspect ratio of 4:3.

All Google Business Profile Image Dimensions

Pinterest Image Sizes

Pinterest is a valuable search tool in itself; 80% of weekly users have discovered a new business, product or service on the platform, and 83% have made purchases based solely on a brand’s Pinterest content.

Pinterest Profile Photo Size

Your Pinterest profile photo should be 280 x 280px which makes it an easy aspect ratio of 1:1. Remember, your profile photo is uploaded as a square, but will display as a circle at the top of your profile.

For those with Pinterest business accounts, you also have the option of adding a cover photo to your profile! We recommend your Pinterest cover photo size be at least 800 x 450px with a 16:9 aspect ratio.

If you opt not to include a cover photo, that’s okay too! Your profile will look just the same as it always has, no empty spaces or missing images.

Pin Image Size

With Pinterest’s layout being more portrait-oriented, vertically designed pins tend to perform better. When deciding on size, create a pin that caters to what you want to visually represent; larger pins do not necessarily mean you’ll attract more attention.

We recommend a size of 1000 x 1500px for your standard Pinterest pins, and 1000 x 2100px for giraffe pins. For square pins, the recommended size is 1000 x 1000px. And if you’re posting a story on Pinterest, the recommended size is 1080 x 1920px.

If you’re creating a collections pin, you’ll want your hero image to have either a 1:1 or 2:3 aspect ratio, with the recommended sizes for each being 1000 x 1000px or 1000 x 1500px, respectively. To look best in the feed, each secondary image should have a 1:1 ratio.

Pinterest Board Display

The first thing you see when you visit someone’s Pinterest profile is their collection of boards. Name your boards appropriately and we recommend including a relevant, 222 x 150px cover photo for each of them. You don’t want empty boards (or no boards at all), but you don’t want a plethora of boards with no purpose, either.

Pro Tip: Ensure that your first two or three boards are directly related to your industry or audience. You don’t want visitors to leave your profile because they don’t understand what your business does or can’t quickly find the information they’re searching for.

Also, infographics tend to do really well on Pinterest.

All Pinterest Image Dimensions

LinkedIn Image Sizes

LinkedIn is primarily for

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